The cool new hot product T that can be worn 100 different ways and appeals to a wide range of women shoppers? Not much, according to Lior Fahima, owner of KSR, a Miami, FL-based company that operates 10 wrap-apparel carts and kiosks in Las Vegas, Hawaii and Miami. The wraps sell very well, especially in resort areas, he says. Whenever the sun starts shining, sales start rising. And the sun shines a lot in Vegas, Hawaii and Miami. W hats better than selling high-markup, one-of-a-kind, reversible-silk wrap apparel The first Kariza Designs cart opened in StyleGet, launched last year, offers the summer of 2006, selling the wraps in three lengths, short (17) mid-length (26) and long (34), which taken together fit most women and can each be worn 100 different ways (and because theyre reversible, thats 200 different looks). Just because we provide our customers with instructions on how to wear our products 100 different ways, doesnt mean those are the only ways the wraps can be worn, says Adam Frija, company spokesperson. In fact, some of the instructions we use for various styles have come from customers who bought our product and tried different methods to produce fresh new looks. The creativity of the customer is endless, so the number of ways they can wear our apparel is really endless, too. wrap dresses in four different styles, with each dress able to be worn four different ways. The markup on both lines is between 300 percent and 500 percent, Frija says. The wraps have been so popular with specialty retailers looking for a new, unique product line, that by the end of 2007 the company had more than 150 cart/kiosk operators in the US running more than 350 Kariza/StyleGet locations, plus another 200 carts and kiosks abroad. Those numbers are growing very quickly, Frija says. At the rate were growing, we plan for those numbers to double or triple over the next three to six months. The company also wholesales to boutiques, tourist shops and traditional specialty stores in more than 28 countries. One product, many looks But the sun isnt the only thing driving sales, Fahima says. The wraps vibrant colors and lively prints draw in shoppers, and the products quality and versatility turns them into buyers, he says. He sells wrap apparel made by Kariza Designs and StyleGet, both divisions of Miamibased InGear, which produces its wrap apparel in India, in more than 1,000 designs. InGear offers a Kariza Designs and StyleGet turnkey start-up package for specialty retailers that includes a wellthought-out selection of apparel in all sizes, a variety of marketing materials explaining how the product is made and how it can be worn, several posters showing the product on models, several body forms, plus a flat-panel monitor and DVD player to show customers two attentiongetting DVDsone a demonstration video and one a lifestyle video showing the companys wraps being enjoyed in various real-life situations. SARONG STYLE specialtyretail.com Winter 2008 T h e ONLY M a g a z i n e f o r t h e C a r t a n d K i o s k I n 5` 4` 11 4` 10 4` 9 Justin e Zachary 4` 8 4` 7 4` 6 4` 5 4` 4 4` 3 4` 2 4` 1 4` ©2 00 Veg April 15 as -17 SPREat E Las See us DE LIVERING D ISTINCTION CBL & ASSOCIATES PROPERTIES, INC. CBL Center, Suite 500 2030 Hamilton Alabama Madison Square ­ Huntsville Parkway Place ­ Huntsville Michigan (continued) Meridian Mall ­ contents winter 2008 100 Partnering is a quick, easy way to get a new product to the marketplace. columns winter 2008 60 134 Publishers Perspective 16 Entrepreneurs Make the World Go `Round I get Now add nautral extension to your hair product cart. publishers message by Patricia Norins W I N T E R specialty retail R E P O RT 2 0 0 8 VOL.12 N They may be soft and comfy but , they really kick butt. When it comes to specialty retail programs, AdvisoryBoard JIM ALLEN SVP - Retail Development Simon Property Group REPORT DEBORAH KRAVITZ Part ALABAMA NEW HAMPSHIRE Fox Run Mall (Newington) Did Staffing Problems Put a Damper on Your Holiday Whether you want to operate for a few days or a few months, we can provide common area pushcarts, ki unique concepts Profits in 10 Minutes at :10 Minute Manicure With an emphasis on airport retail, :1 unique concepts International Spy Museum Uncovers Effective Retail Strategy A unique museum in Wash unique concepts Recovered Balls Puts New Spin on Golf Carts Sam Snowdon took a second swing at golf unique concepts SpecialtySolar Carts Shine Al Gores An Inconvenient Truth leads to a Nobel. CNNs A Keep them coming back! PATENT PENDING Personalized & Easy-To-Re ll Sell the Power of Person Youre In the Business of... Young Love, Old Flames, N ew Boy f riends, Old Rings, Girl Friends, Nigh www.obeyyourbody.com Tel: 888 902 OBEY (6239) ext.6 Call now for individual service - Ilan Hatuel C. unique concepts Visual Art Images Kiosks Combine Speed, Skill, Sales Hiroshi Rodriquez and his fell 5845 ASD/AMD Booth #S unique concepts Designing Diva Hits the Runway An entrepreneurs new in-line gives young girls the c Personalized Music Personalized Labels Guaranteed to your customers! You make the CD and print the entrepreneur profile Seacret Spas Secret to Success Photo (left to right): Customer Relationships M Six years ago, Robert Meirovich joined a budding young specialty retail company that operated a hand to buy and, most importantly, what kept customers coming back again and again. Soon he and other key demonstration technique, and here Meirovich and his partners took the focus group input particularly wow customers and sell more. New products are always a given, Meirovich says. 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NT DOW OWN ACCE SSOR Y Buckles and belts are moremuch morethan just a way to hold up your pants P eople express themselves in all kinds of ways: by displaying team on a cap, by wearing a T- Meti 2BHIP BUCKLES B U C K E LT O W N healthy repeat customer base, but many of his customers collect be to the clubs. We also sold a lot right before New Years Eve. founder of Belts In The Mall, which he Article Resources that will wow shoppers. We tell the retailers to try a big display. If you have 70 Be it fashion-forward, functional or eco-friendly, handbags are now must-have, stand-out accessory s F or todays multitasking, multidimensional woman of the 21st Century, theres no such thing as just widely used PU synthetic leather, which is as buttery soft as real leather but costs much less than and their Bon Voyage Bagg, 6.5 wide and 9 tall, retailing at $49.95. Both are ideal for travel, whic completed bags as samples and take orders at the store by logging in to the wholesale section of the ships with neighboring shoe stores and formal dress stores that are helpful in sending people to me. SRR|WIN08|Dynasty Designs 1 12/3/07 11:05:24 AM MIRACLE INCENSE COMPANY 2204 RICE AVENUE WEST SACR SRR|WIN08|EMBROIDNOW.indd 1 12/7/07 4:14:52 PM s p e c i a l t y r e t a i l . c o m / W I N T E Wrap Apparel: With vibrant colors that draw the eye and attractive price points that are easy on th The cool new hot product T that can be worn 100 different ways and appeals to a wide range of women KARIZA DESIGNS KARIZA DESIGNS Shoppers love the Kariza and StyleGet products because theyre able to apparel in various exotic locations and the other demonstrating how the wraps can be worn. As with K Touch, a wrap-apparel retailer with two specialty retail locations in Florida, one in Galleria Mall SRR|WIN08|EARRS.indd 1 12/9/07 10:32:53 AM 116 S P E C I A L T Y R E T A I L R E P O R T / W Unique and innovative footwear products can make a great cart concept or high-markup fill-in. by Ran CHA-CHA DESIGNS S andal, flip-flop, cart product because salespeople dont have to do a lot of exp fabulous A W E S O M E S P E C I A L T I E S I N T E R N AT I O N A L CHA-CHA DESIGNS 2MONKEY TRADIN funky FRISKY NINETEEN Relaxus has Fun Feet in more than 50 carts and kiosks and some in-line stores footwear Also with a turnkey start-up package for specialty retailers, Sheepskin Gifts has been in t Get on top of the specialty retail food chain. Animal Feet are poised to take a big bite out of the Medical- and health-related carts, kiosks and in-lines generate business, add unique tenants to the S hoppers visiting Hanes Mall can check their blood pressure, visit a dental spa to have their teet Retail Health Clinics Forrester Research surveyed almost 11,000 US households about their use of ret shopped the mall 11 times during that same time frame. Greg Maloney, chief executive officer and pre business, but enough do to make it worth his investment. Baker adds that hes surprised that more hea If youre looking for ways to increase your retail products business, the ICSC Specialty Retailing Co Why waste precious timeand money searching everywhere for qualified, motivated retail operators for Specialty Retail Reports 2008 Guide to Cart & Kiosk Turnkeys Turnkey Listing Form Deadline: 2/8 visual solutions Make it Metal When you add metals to the mix, your signage can really stand out. S Fara J Shoe Outlet uses an oversized shoe graphic with bold colors on the base, topped by a flowing visual solutions Light `Em if Youve Got `Em! Adding light to your signage can set a mood and get yo Bathed in primary colors that appeal to the stores clientele, this Wacky Bear Factory sign coordinat employee management by Joanne Sujansky 10 C st Effective Ways to Keep Great Employees In todays hig 1 Dont misrepresent your corporate culture. Engaging your employees starts before theyre employeest 8 Create an open environment. Is your work environment restrictive and behave ethically? When you See Attendee Brochure mailed with this issue. Hot New Products, New Locations, Essential Services ­ SPREE 2008 Everyone involved in the specialty advertiser index Check the boxes for companies youre interested in (limit 15), complete the bottom p Demand Style Demand Selection Demand Service Demand SolarX Eyewear Solar X Eyewear SolarEx Sungl JOIN THE NEXT EVOLUTION F R O M N Y S C O L L E C T I O N. The new sunglass lines from NYS Collecti